Complete Milwaukee Flooring Services Installation, Replacement & Refinishing

Since 2001, Flawless Flooring has delivered reliable flooring services to Southeast Wisconsin homeowners and businesses. We back our work with industry-leading warranties and offer flexible financing options. The average cost for a complete flooring replacement in a 2,000 sq. ft. Wisconsin home is about $27,000. Use our online flooring estimator to get a price range estimate based on your room or home's square footage. Contact us today for a free quote on your next flooring project.

New Berlin 4.9 344 Reviews

Delafield 5.0 41 Reviews

A Wisconsin Flooring Company You Can Trust

Flawless Flooring is recognized as a top renovation company by Redfin. Explore endless options at our massive New Berlin showroom with guidance from our knowledgeable designers.

Unlike others, we never subcontract our work. Our crew consists of vetted, full-time employees to ensure accountability and peace of mind. With 12 vans and 20 skilled installers, we’re equipped to handle any project.

From start to finish, you’ll have one dedicated point of contact. Our respectful teams will treat your home like their own, leaving only stunning new floors behind. Southeast Wisconsin residents trust our workmanship and attention to detail. Don’t just take our word for it - hear from our satisfied customers.

I could not be more pleased"

We had our maple floors refinished from a light finish to a deep Jacobean. Tom was the easiest person to work with through the sales phase when we were determining what we would get done. Dave and his crew took over when we decided on refinishing. They even stayed late to provide me with samples on my flooring so I could see what looked best.

I could not be more pleased with the end product, the work this team did, and the ease of doing business with Flawless Flooring.

- Natalie K.

Exceptional customer service"

We LOVE Flawless Flooring! We have used them for several flooring projects and are never disappointed with the results. They have exceptional customer service! From Dave the owner, to Emily and Lance in the New Berlin Showroom, to the install team including all the other Dave's, they all go above and beyond on every project! We love our new LVP floors and FF ensured that everything was done right, even down to the finishing touch of the shoe molding! Highly recommend Flawless Flooring!

- Annie M.

Absolutely stunning"

The entire team at Flawless Flooring were incredibly helpful and knowledgeable. From ordering to delivery, the process was incredibly smooth. Dave answered all the questions I had in regards to the install and choice of flooring. He was more than willing to share his expertise. So glad I went with Flawless Flooring. The end result was absolutely stunning. I will be sure to return for all my future flooring needs.

- Brandon C.

All Reviews

Milwaukee Flooring Services Include

Floor Refinishing vs. Floor Recoating

Regular maintenance can’t completely prevent wear and tear on hardwood floors over time. Refinishing or recoating your floors could be the solution. Recoating addresses minor scratches and dullness by buffing and applying a new finish. Refinishing is more extensive, involving sanding the wood down to remove deeper dents and scratches before refinishing the entire surface. The process you choose depends on the condition of your floors and the desired outcome.

Recoating Refinishing
Effective for minor scratches and dark spots Can repair deep scratches and dents
Restores the surface of the floor Offers the chance to change the color of your floors
Simple, cheaper process More time-consuming and expensive process

Custom Floor Designs

Flawless Flooring knows you want your space to have a touch of personalization. Our team of skilled designers can bring your wildest flooring ideas to life, creating custom flooring designs tailored to your desired aesthetic. Whether you want intricate patterns, vibrant colors or one-of-a-kind textures, we have the expertise and materials to transform your vision into reality. Stop by our New Berlin showroom and let us craft a stunning floor to elevate the character of your space.

Popular Flooring Materials

Flawless Flooring partners with industry-leading flooring manufacturers to provide exceptional flooring solutions. We proudly offer products from trusted names like Hallmark, Provenza, Paramount, Mannington and Appalachian - all renowned for their superior quality, durability and design. Whether you’re looking for the warmth of hardwood, the resilience of luxury vinyl or the timeless elegance of tile, our extensive selection from top brands guarantees a flooring experience that exceeds your expectations.

How much does a new floor cost?

New flooring for a single 150 sq ft room costs between $1,050 and $3,000 on average, while a complete flooring installation for a 2,000 sq ft home can range anywhere from $14,000 to $40,000. To help Wisconsin homeowners accurately estimate their flooring costs, we offer a FREE floor installation cost calculator.

Our cost calculator provides a personalized estimate based on your desired flooring material and the square footage or dimensions of your room. Whether you’re renovating a single room or transforming your entire home, our calculator ensures you have a clear understanding of the potential costs right from the start.

See New Floors in Your Home with Our Room Visualizer

Use our free virtual room visualizer to effortlessly transform your space before committing to a new floor. Simply upload a photo of your room and watch as it comes alive with a stunning array of flooring options at your fingertips.

With our room visualizer, customize your space and explore an extensive array of wood, laminate, vinyl and tile flooring. Experiment with a variety of colors, patterns and textures to find the perfect fit for your home’s unique style. Say goodbye to the guesswork and embrace a flawless transformation with confidence.

Floor Installation Financing

Flawless Flooring offers affordable financing plans through our partnership with Enhancify, allowing you to pay for high-quality floor installations over time with manageable monthly payments. Get pre-qualified for a floor replacement loan up to $100,000 with a soft credit pull to avoid impacting your credit score. On average, our customers' finance plans fall around $50,000, making stunning new floors an achievable reality.

Get Approved Now
Showing Flawless Flooring Jobs in Wisconsin
Nov 17, 2024
C Mills
5 stars on Google
We used Flawless Flooring to have new laminate floors installed in the kitchen, hall, and laundry room. Dena, Alex, and Dave were so helpful, knowledgeable and patient. We took forever trying to match our golden oak cabinets. There was another Dave who did the tear out of two floors. Chad did the installation. It was obvious that he’s been doing this for a long time. Both were skilled kind and prompt. They made sure we had the least possible interruption. We would definitely recommend them!!
Nov 11, 2024
Jason Plagens
5 stars on Google
Flawless Flooring did a spectacular job throughout the entire process of installing our floors. They were patient with us as we navigated the show room to select a wood floor we liked, even allowing us to take home several samples to compare. The staff was very knowledgeable on the different wood types, and helped explain how each would affect the look of the room or adapt overtime. Marcus and Dave were responsive to any questions or concerns we had for them, and offered a generous first responder discount on the project. The install team was quick, efficient, and professional and the floors look amazing. They even gave us a wood floor cleaning kit as a thank you. Highly recommend
Oct 10, 2024
Nurse Ninja
5 stars on Google
We contracted flawless flooring to replace carpeting in our bedrooms and basement stairs as well as change some vinyl sheet flooring to “lvt” in part of our home. The experience was fabulous from choosing flooring and getting an estimate with Marcus to the install by Chad and James. We are thrilled with how things look and they made the experience stress free and answered all our questions. James and Chad not only did a great job but were fun to work with and respected our home and cleaned up after the install. We wouldn’t hesitate to recommend them. Bill & Terri Mitchell
Oct 4, 2024
Steven Pietrowiak
5 stars on Google
I contracted Flawless Flooring to replace our laundry room flooring. I found Lance to be extremely knowledgeable and patient when selecting the perfect product for our project. Zack and Keith did an excellent job installing the product. They were friendly, professional and responsive throughout the project. Cleanup after the job was complete and they moved the appliances as needed. I would definitely use them on my next flooring project and would highly recommend Flawless Flooring for any flooring project.
Sep 23, 2024
Ms.Z
4 stars on Google
9/23/24 Updating my review to 4 stars since flawless did try and correct the issues I had. With most of the issues I was experiencing. Dave the now operations manager did follow up to make sure I was happy with this very long process. I know he was very frustrated as well. Very disappointed 😔 through this whole process with flawless floors. The quote I received was fair so I decided to go with flawless floors. They were to match my kitchen floors or come close to it. To my surprise I walked in and saw that it was NO where near the color of my kitchen. So I called and asked what was going on. They stated the easiest thing they could do was redo my kitchen in this very dark stain. So I approved it since I wanted to get my house listed. I came back from my out of state vacation to find that the floors had buff marks all over them. I called the office and asked if they were finished doing the floors since there was absolutely no communication from them. They stated that they were. Shocked that a company with such good reviews would be so careless , reckless and unprofessional. I had to call them back in and ask if the buff marks and the drum sander that was taking down way too low in the spare bedroom was normal. They did redo the floors to a color I liked but it was far from flawless. Pictures are below. I really wanted these people out of my house since they have wasted a month of my time, I just paid what was remaining on my bill! Please look over all there work! This process way so long and disappointing. They had stain all over my white base boards spent 2 days cleaning and repainting them. I gave a 2 star because the sales guy and office staff were nice nice. Please look over their work throughly! Nothing but flaws! Flawless floors NEVER did a color sample for the first color that THEY picked not me!!!!!! That is absolutely BS!! I called and asked them what they could do to make things better, once I saw the color they picked. I should have just asked for what I wanted instead of asking Flawless floors what was easier for them!! As my first review stated I like the color now that I got to pick it!!! But as you can see in the pictures they are not flawless which I told them that. Look at the closet look at my spare bedroom pictures. Operations manager? No one meet me after the project was finished? A complimentary cleaning kit? How is writing this response??? You clearly were not involved at all in this process… I will be contacting the office again! You can clearly see the pictures. What a horrible reply by a business.
Apr 17, 2024
John Kuenzle
5 stars on Google
We bought our 1929 house in 1984 and after 40 years and 4 kids we decided to have most of our floors redone. Dave came over and helped us decide what stain to use with our maple and oak floors. We were out of town for 3 weeks but gave them access and Dave sent us progress photos. Overall are very pleased with the results and can’t wait to get our furniture moved back in. Great work everyone!

Have a question? CONTACT US

Have a question? CONTACT US

What are the terms of floor financing?

With our flexible financing options, you get 0% APR financing for up to 21 months. You will have the option to select monthly payment plans for terms between 6 months and 10 years.

Can I use the flooring visualizer on any device?

Yes! The flooring visualizer is accessible on computers, tablets and smartphones.

How long do new floors last?

Hardwood and tile flooring can last over 25 years, while vinyl and laminate flooring may need replacement in less than 20 years. The flooring material, the quality of installation and the regularity of maintenance all play a role in the longevity of your new floors.

Does new flooring increase home value?

Yes, new flooring can significantly increase your home’s value. The Remodeling Impact Report in 2022 stated homeowners recovered 118% of the cost of a hardwood flooring installation, and 147% of the cost of refinishing hardwood floors.

Will recoating change the color of my floor?

No, recoating won’t change the color of your floor. Recoating will only refresh the top layer of your floor’s protective finish.